Sazinga Digital is a Pune-based firm offering staff augmentation, web design and digital marketing. Three service lines, three different buyers, and a brand that had grown one page at a time. We rebuilt the identity as a single system and documented it so the team could apply it without us.

A services business sells something invisible. With no product to show, the brand carries the entire proof burden — and Sazinga's had drifted across the website, decks and social output until one company read as three.

Positioning first: one line covering all three service lines without flattening them. Then a full identity — logotype, mark, type scale, colour system and a layout grid built for high-volume social and sales output. Delivered as a documented design system the in-house team could ship against without a designer in the loop.